What is the best thing about neon color? That you can become the center of attention due to its striking and bright tones! Asia Hall is a designer who had the great idea to create Neon Cowboys after attending the Stagecoach Music Festival in Indio, California.
Every time he went to the festival, he reveled in watching the attendees wear extravagant and avant-garde clothing while enjoying the music. country. Hall wanted to do something interesting with this combination and it was then that he created a collection of shoes and accessories with neon lines. They are so impressive that even you will want to have them.
Shining like a spectacular
Hall wanted to create an accessory that would stand out and signal the beginning of a more inclusive culture, so he bought some neon wire, some hats, and then made 13 prototypes which, after reaching the final design, became the luminous hat. that conquered the internet.
His models triumphed at festivals
Hall and some friends brought their designs to Stagecoach and received great attention. At that moment he knew that his designs would become the most striking and sought after for festivals.
It went from being a small business to being a Neon Cowboys
After working five years to improve their products, the hats began to gain traction and people began to buy them to wear as a banner at music festivals in the United States and around the world.
The Neon Cowboys are inspired by plastic toys from the 90s and were made to represent the energy of a night out with friends.
For some time the brand has expanded even more and now they offer bralettes with neon stripes, trench coats, face masks, acrylic nails, and finally, cowboy boots.
Artists are already looking for the products
Kacey Musgraves, Lil Nas X, Megan Thee Stallion and other artists have become obsessed with the products and have even helped drive the brand to create “yeehaw culture”. But that’s not all, Kylie Jenner, Selena Gomez and Bella Thorne are also fans. In addition, Kacey Musgraves collaborated with the brand to model their creations.